AI-empowered development
How AI changes the way product teams discover, validate and ship. Shorter learning loops, new team shapes, governance that keeps speed safe. I call it Scrum 3.0.
Read: AI changed the bottleneckTechnology bets.
Independent, senior advisory on AI, data and product decisions: AI-empowered development, enterprise data platforms, Geo AI and logistics technology, from someone who has built and led them for two decades.
Jaak Laineste · Goplex
Special areas
Where I go deep.
Five areas where I bring hands-on depth, not frameworks. Every engagement starts with a free 30-minute discovery call and is scoped to your situation.
Enterprise data platforms
Storage and compute are the easy part now. The work is the layer above: semantics, data products, lineage and permissions that let AI agents act on your data instead of guessing what it means.
Geo AI
Location intelligence and movement data, and the question underneath it: how you know a spatial answer is right when a machine produced it, and can still prove it a year later. My deepest technical edge.
See my open-source geo workLogistics technology
Freight marketplaces, visibility platforms and data products for transport and supply chain, from someone who has built and led them.
AI opportunities & company brains
Finding where AI actually pays back, and how organizations structure knowledge and decisions so AI can use them.
Read: Three diamonds of AI valueNot sure where you fit?
Most conversations start before the label is clear. Bring the situation; we find the shape together.
Book a Discovery CallWhen this fits
For teams before the big build.
I work best with logistics, transport, freight forwarding and supply chain operators facing AI, data or product decisions that need sharper evidence before investment.
Typical client size: 20-500 employees.
The same patterns apply in other operations-heavy businesses: field services, distribution, mobility and utilities, wherever the business runs on where things are and how they move.
01
A decision needs evidence
You are weighing an AI, data or product investment and need an independent, senior read before committing budget.
02
Data is not ready for AI
The warehouse is fine, but nobody has agreed what the numbers mean, who owns them or what an agent is allowed to do with them.
03
Product work needs to speed up
AI has changed what a team can ship, but your process, roles and governance still assume the old bottleneck.
Where I fit
The AI upgrade path.
Companies climb four stages of AI adoption, and each stage needs different help. I work where AI meets location and movement data in core operations and customer-facing services. For the earlier stages, I will happily point you to the right people instead.
- 01
Learn
A pilot group builds awareness and runs first experiments.
Trainers, courses & communities
- 02
Equip
Universal AI tools for everyone: chat, copilots, plus training and governance.
Tool vendors & IT partners
- 03
Transform
AI enters core business processes with specialized, domain-specific tools.
My work: assessment, validation, value verdict
- 04
Productize
AI sold to customers: data products, AI features, agent/MCP interfaces.
My work: product discovery & leadership
Read more: The AI upgrade path . The four stages, and why most companies stall between 2 and 3.
Track record
Two decades in location and movement data.
My work has followed one thread since earning a master's degree in geoinformatics in 2003: geospatial products and digital maps at Regio / Reach-U; founding Nutiteq, an open-source mobile 3D map SDK; and product leadership in location intelligence at CARTO.
At Sixfold and Transporeon / Trimble, I applied the same foundation to freight visibility, sustainability and logistics data platforms. Freight visibility is geospatial work: objects moving through space and time.
Today I advise companies on where AI actually pays.
- Regio
- Reach-U
- Nutiteq
- CARTO
- Sixfold
- Transporeon
- Trimble
Mapping · Location intelligence · Freight visibility · Product · AI
Open source
I still build things.
Open-source tools for spatial indexing, GIS and agent interfaces, with practical demos built from public data in Tartu.
See what I've built
Start here
Bring your hardest technology decision. Leave with a clear next move.
The first step is a free 30-minute discovery call. We look at your situation, and if I am not the right person to help, I will say so and point you to someone who is.